Soothing Cleansing Oil Reform
For the launch of the Soothing Cleansing Oil in its new packaging, I designed digital, social, and in-store elements to promote the product effectively. My focus was to convey the watery, pure, and scientific essence of the product, highlighting its ability to cleanse makeup.
Powerful. Purifying. Water-Light
Makeup is an art—and so is taking it off. After years of research and 100+ formulations, meet a cleanse that’s richly luxurious yet powerfully purifying—with a water-light touch.
Featuring an upgraded Nourishing Botanical Oil Complex with skin-softening Meadowfoam Seed Oil, it instantly melts away makeup while nourishing skin, leaving it thoroughly cleansed of pollution and daily impurities that can clog pores.
Skin-inspired. Artist-perfected.
An even better cleanse—now in your hands.






