Soothing Cleansing Oil Reform

For the launch of the Soothing Cleansing Oil in its new packaging, I designed digital, social, and in-store elements to promote the product effectively. My focus was to convey the watery, pure, and scientific essence of the product, highlighting its ability to cleanse makeup.

COMPANY

Bobbi Brown Cosmetics

COMPANY

Bobbi Brown Cosmetics

COMPANY

Bobbi Brown Cosmetics

Service

360 Campaign

Service

360 Campaign

Service

360 Campaign

Team

Director: Taylor Russo Designer: Yeoeun Cho Copy: Riva Weinstein

Team

Director: Taylor Russo Designer: Yeoeun Cho Copy: Riva Weinstein

Team

Director: Taylor Russo Designer: Yeoeun Cho Copy: Riva Weinstein

Concept

Concept

Concept

Powerful. Purifying. Water-Light

Makeup is an art—and so is taking it off. After years of research and 100+ formulations, meet a cleanse that’s richly luxurious yet powerfully purifying—with a water-light touch. 


Featuring an upgraded Nourishing Botanical Oil Complex with skin-softening Meadowfoam Seed Oil, it instantly melts away makeup while nourishing skin, leaving it thoroughly cleansed of pollution and daily impurities that can clog pores. 


Skin-inspired. Artist-perfected. 

An even better cleanse—now in your hands. 

In-Store

In-Store

In-Store

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Landing Page

Landing Page

Landing Page

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Email

Email

Email

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Paid Media

Paid Media

Paid Media

Instagram Stories

Instagram Stories

Instagram Stories

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Sample project image
Sample project image

Instagram Feeds

Instagram Feeds

Instagram Feeds

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