2025 Lunar New Year

The campaign was inspired by the magic of a lantern-lit sky, with festive packaging designed to create a radiant look that welcomes the new year.

COMPANY

Bobbi Brown Cosmetics

COMPANY

Bobbi Brown Cosmetics

Service

360 Campaign

Service

360 Campaign

Team

Director: KeeEun Lee Designer: Yeoeun Cho Copy: Allison Gribok

Team

Director: KeeEun Lee Designer: Yeoeun Cho Copy: Allison Gribok

Concept

Concept

Lit with Luck

A new year, illuminated with possibility. Inspired by the magic of a lantern-lit sky, our Limited-Edition Light the Night Collection features glow-boosting formulas and brilliant shades wrapped in festive packaging for a radiant look that will keep you shining into the new year. 

In-Store

In-Store

Landing Page

Landing Page

Sample project image

Email

Email

Sample project image

Paid Media

Paid Media

Instagram Stories

Instagram Stories

Instagram Feeds

Instagram Feeds