2025 Lunar New Year

The campaign was inspired by the magic of a lantern-lit sky, with festive packaging designed to create a radiant look that welcomes the new year.

COMPANY

Bobbi Brown Cosmetics

COMPANY

Bobbi Brown Cosmetics

COMPANY

Bobbi Brown Cosmetics

Service

360 Campaign

Service

360 Campaign

Service

360 Campaign

Team

Director: KeeEun Lee Designer: Yeoeun Cho Copy: Allison Gribok

Team

Director: KeeEun Lee Designer: Yeoeun Cho Copy: Allison Gribok

Team

Director: KeeEun Lee Designer: Yeoeun Cho Copy: Allison Gribok

Concept

Concept

Concept

Lit with Luck

A new year, illuminated with possibility. Inspired by the magic of a lantern-lit sky, our Limited-Edition Light the Night Collection features glow-boosting formulas and brilliant shades wrapped in festive packaging for a radiant look that will keep you shining into the new year. 

In-Store

In-Store

In-Store

Landing Page

Landing Page

Landing Page

Sample project image

Email

Email

Email

Sample project image

Paid Media

Paid Media

Paid Media

Instagram Stories

Instagram Stories

Instagram Stories

Instagram Feeds

Instagram Feeds

Instagram Feeds