Amazon Brand Storefront Design

Designed Bobbi Brown’s Amazon storefront from 0 to 1, including landing pages, PDPs, and A+ content for a cohesive e-commerce experience. Developed reusable templates to streamline workflows and maintain brand consistency.

COMPANY

Bobbi Brown Cosmetics

COMPANY

Bobbi Brown Cosmetics

COMPANY

Bobbi Brown Cosmetics

Service

Digital Web Design

Service

Digital Web Design

Service

Digital Web Design

Team

Director: Sung Baik Designer: Yeoeun Cho Copy: Amanda Aldinger

Team

Director: Sung Baik Designer: Yeoeun Cho Copy: Amanda Aldinger

Team

Director: Sung Baik Designer: Yeoeun Cho Copy: Amanda Aldinger

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Problem

Problem

Problem

No Branded Presence on Amazon

The brand had no existing presence on Amazon, limiting its ability to connect with shoppers on one of the world’s largest retail platforms.

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Challenge

Challenge

Challenge

Designing the First Brand Storefront from 0 to 1

  • Build the brand’s first Amazon Storefront entirely from the ground up.

  • Develop adaptable templates that work across diverse layouts and specifications while maintaining brand consistency.

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Goals

Goals

Goals

Build a Branded, Shopper-Centric Experience

  • Create deeper connections with shoppers on a platform free of competitor content​

  • Help shoppers learn about your brand catalog and value proposition​

  • Support more specific ad targeting/creative by providing intent-based landing pages

Proposed Stucture

Proposed Stucture

Proposed Stucture

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PDP Alt Images Template

Built diverse reusable alt-image templates to support various layouts and content needs.

PDP Alt Images Template

Built diverse reusable alt-image templates to support various layouts and content needs.

PDP Alt Images Template

Built diverse reusable alt-image templates to support various layouts and content needs.

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A+ Content System

Built reusable A+ content templates.

A+ Content System

Built reusable A+ content templates.

A+ Content System

Built reusable A+ content templates.

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PDP A+ Content

Implemented alt images and A+ content for the products PDP

PDP A+ Content

Implemented alt images and A+ content for the products PDP

PDP A+ Content

Implemented alt images and A+ content for the products PDP

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Brand Store Homepage

Designed homepage modules introducing products and guiding users through the store experience.

Brand Store Homepage

Designed homepage modules introducing products and guiding users through the store experience.

Brand Store Homepage

Designed homepage modules introducing products and guiding users through the store experience.

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Beauty Philosophy

Beauty Philosophy page design connecting brand storytelling to product categories through intuitive CTAs.

Beauty Philosophy

Beauty Philosophy page design connecting brand storytelling to product categories through intuitive CTAs.

Beauty Philosophy

Beauty Philosophy page design connecting brand storytelling to product categories through intuitive CTAs.

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